From Burnout to Building a Movement
As a female founder and expat, I learned the hard way that the system wasn’t designed for people like us. Now I’m changing it—equipping underrepresented founders with frameworks that transform how we work and define success.
Vision
We envision a startup ecosystem where success and well-being aren’t trade-offs—they’re inseparable—and every founder has equal access to resources without sacrificing their health or working twice as hard to prove their worth.
We’re not waiting for that world. We’re building it—one founder at a time.
Mission
We partner with underrepresented founders and startup programs to give founders the operating system they need to scale their ventures and their well-being.
We deliver practical frameworks for strategic planning, bias navigation, and sustainable leadership that enable founders to scale sustainably and successfully.
The Journey That Shaped This Work
Scientist turned Founder
I am Jenifer Clausell Tormos, PhD, born and raised in Spain.
For a decade, I pushed the boundaries of medical innovation across Europe—France, UK, Spain, Denmark. I loved solving impossible problems.
But something kept nagging at me: the persistent lack of equity.
So in 2017, I founded Develop Diverse in Denmark—Scandinavia’s first diversity-tech company.
The “Success” I built as Founder & CEO
- Scaled to €1M ARR
- Secured €3.5M in funding
- Built a 25-person team
- Served 100+ companies (Amazon, Dyson, Volvo, IKEA, Orange, Mærsk)
- Created measurable impact: Amazon Europe saw 3x more qualified women applicants
- Some pitching highlights were #MeettheDrapers, Cartier Women’s Initiative and TEDx
The new beginning: The Founder’s Edge Lab
I took everything I’d learned:
- 8 years of DEIB expertise from building Develop Diverse
- Real founder experience from scaling a successful startup
- Research-backed methodology using existence research
- Hard-won lessons from burning out and rebuilding
And I created a complete operating system for underrepresented founders.
Not another wellness program. Not generic productivity advice.
Strategic, sustainable, bias-aware coaching that works.
Interested?
Contact us for a free consult!
Client Testimonial
Why Start-up Program choose us
Maria F. Clemmensen (y4)
Founder & CEO of Reclaim Active
I highly recommend Jenifer’s productivity masterclass. It adds tremendous value to our Incubator and Accelerator programs by addressing key challenges our founders face—burnout, stress, and time management.
The frameworks are practical and immediately actionable. Personal stories make the content relatable and inspiring. We’re extremely happy to have this masterclass as part of Tech Nordic Advocates’ mentoring and accelerator programs in the Nordics.
Maria F. Clemmensen (y3)
Founder & CEO of Reclaim Active
I highly recommend Jenifer’s productivity masterclass. It adds tremendous value to our Incubator and Accelerator programs by addressing key challenges our founders face—burnout, stress, and time management.
The frameworks are practical and immediately actionable. Personal stories make the content relatable and inspiring. We’re extremely happy to have this masterclass as part of Tech Nordic Advocates’ mentoring and accelerator programs in the Nordics.
Maria F. Clemmensen (y2)
Founder & CEO of Reclaim Active
I highly recommend Jenifer’s productivity masterclass. It adds tremendous value to our Incubator and Accelerator programs by addressing key challenges our founders face—burnout, stress, and time management.
The frameworks are practical and immediately actionable. Personal stories make the content relatable and inspiring. We’re extremely happy to have this masterclass as part of Tech Nordic Advocates’ mentoring and accelerator programs in the Nordics.
Why Start-up Program choose us
Christine Bordin (y4)
Founder & Director of Nordic Insite
For years, I felt like I wasn’t running my business—my business was running me.
For the first time in 10 years, I’ve started tracking my time and can categorize tasks as high or low profitability. Through the program, I realized I’m not irreplaceable. I’ve now hired help and am finally planning my week to make space for my role as CEO.
Christine Bordin (y3)
Founder & Director of Nordic Insite
For years, I felt like I wasn’t running my business—my business was running me.
For the first time in 10 years, I’ve started tracking my time and can categorize tasks as high or low profitability. Through the program, I realized I’m not irreplaceable. I’ve now hired help and am finally planning my week to make space for my role as CEO.
Christine Bordin (y2)
Founder & Director of Nordic Insite
For years, I felt like I wasn’t running my business—my business was running me.
For the first time in 10 years, I’ve started tracking my time and can categorize tasks as high or low profitability. Through the program, I realized I’m not irreplaceable. I’ve now hired help and am finally planning my week to make space for my role as CEO.
Whether you’re a startup program investing in the future, or a founder building it—let’s talk.
- No pressure, no sales pitch—just clarity
- Trusted by Cartier Women’s Initiative