From Burnout to Bias-Aware Founder Coaching
As a female founder and expat, I learned the hard way that the system wasn’t designed for people like us. Now I’m changing it—equipping underrepresented female founders with frameworks that transform how they work and define success.
Vision
We envision a startup ecosystem where well-being and high-performance aren’t trade-offs—they’re inseparable—and every founder has equal access to resources without sacrificing their health or working twice as hard to prove their worth.
We’re not waiting for that world. We’re building it—one founder at a time.
Mission
We partner with underrepresented female founders and startup programs to give founders the sustainable and bias-aware operating system they need to scale their ventures and their well-being.
We deliver practical frameworks for strategic planning, healthy resilience and inclusive & self-leadership that enable founders to scale sustainably and successfully.
The Female Founder Burnout Story That Changed Everything
Scientist turned Founder
I am Jenifer Clausell Tormos, PhD, born and raised in Spain.
For a decade, I pushed the boundaries of medical innovation across Europe—France, UK, Spain, Denmark. I loved solving impossible problems.
But something kept nagging at me: the persistent lack of equity.
So in 2017, I founded Develop Diverse in Denmark—Scandinavia’s first diversity-tech company.
The “Success” I built as Founder & CEO
- Scaled to €1M ARR
- Secured €3.5M in funding
- Built a 25-person team
- Served 100+ companies (Amazon, Dyson, Volvo, IKEA, Orange, Mærsk)
- Created measurable impact: Amazon Europe saw 3x more qualified women applicants and Danske Bank experienced an 81% increase.
- Some pitching highlights were Meet the Drapers, Cartier Women’s Initiative and TEDx
The Breaking Point
Success came at a brutal cost: complete burnout.
- Working 14+ hours every day for 7 years
- No weekends. No vacations.
- Constant firefighting mode
- Sacrificed my health and relationships
Physical breakdown: Allergies. Blurry mind. Constant anxiety. Couldn’t disconnect.
Professional challenges: Made fear-based decisions, Imposter syndrome skyrocketed. Became a less compassionate leader.
Burnout hit me – I had to leave the company I built from scratch.
The Awakening
As I recovered, one truth became crystal clear:
My burnout wasn’t a personal failure. It was a system failure.
The entrepreneurial ecosystem glorifies resilience—but equates it with suffering.
That’s not a badge of honor. It’s a design flaw.
So I asked myself:
“What if I could help other female founders avoid this trap? What if resilience wasn’t about enduring pain—but about building strategic bias-aware systems?”
The new beginning:
Building a Bias-Aware Founder Coaching System
I took everything I’d learned:
- 8 years of DEIB expertise
- Real founder experience from scaling a successful startup, Develop Diverse
- Research-backed methodology using existing research
- Hard-won lessons from burning out and rebuilding
And I created a complete sustainable and bias-aware operating system for underrepresented female founders.
Not another wellness program. Not generic productivity advice. Strategic, sustainable, bias-aware coaching that works.
Interested?
Contact us for a free consult!
Client Testimonial
Why Program Managers say
Maria F. Clemmensen
Jenifer’s masterclass adds tremendous value to our Incubator and Accelerator programs by addressing key challenges our founders face—burnout, stress, and time management.
The frameworks are practical and immediately actionable. Personal stories make the content relatable and inspiring.
What Founders say
Tracy O’Rourke
Founder & CEO of Vivid Edge
I’m a mum, a wife, caring for my elderly mother, and running a high-growth business. One big change was forcing myself to work less—which felt bold—but it’s working. I’ve added more joy to my life. Things I knew I should be doing but somehow wasn’t? I’m now doing them. It’s a 10. Do it.
Namita Banka
Founder & CEO of Banka BioLoo Limited — On Work-Life Balance
As a founder, I wanted to do everything. My personal and professional life were completely mixed. Now I haven’t missed my health sessions, and I’ve even lost weight. This program gives you the power to say no. Ultimately, it’s your health and well-being that come first. Everything else comes second.
Hanna Kallioniemi
Founder & CEO of Dandelier
Whether you’re a startup program investing in the future, or a founder building it—let’s talk.
- No pressure, no sales pitch—just clarity
- Trusted by Cartier Women’s Initiative