Build Success Without Sacrificing Your Well-Being

Discover the strategic planning, bias navigation, and work-life balance tools that help you scale your venture sustainably—and finally feel in control.

Science-Based Coaching Tailored for Female Founders

Jenifer Clausell-Tormos speaking at the Cartier Women's Initiative event — founder coach and DEIB expert

Trusted by Leading Programs and Founders

The Real Reason It's This Hard

It’s not your strategy, your mindset, or your work ethic. It’s a system that was never designed with you in mind.

You’re Not Failing. The System Is.

You’re not productive because you’re not smart enough, driven enough, or resilient enough…

YOU’RE NOT PRODUCTIVE BECAUSE:

The Extra Barriers Underrepresented Female Founders Face

I Know—Because I’ve Been There

I’m not a consultant who studied entrepreneurship—I lived it.
Built a company, raised millions, served giants, and burned out.
My exhaustion wasn’t failure. It was the system—and it’s failing you too.

That's precisely why this program for female founders exists

WHEN YOU WORK WITH ME, HERE'S WHAT CHANGES:

Female Founder Coaching to Scale Without Burnout

Combining strategic planning, bias navigation including the female tax, and healthy resilience we help you build a sustainable, successful venture without sacrificing your well-being.

The Founder's Edge System methodology. It describes the pillars of the methodology: Healthy Resilience, Strategic Planning and Inclusive & Self-Leadership
The Founder's Edge Lab personal and professional development coaching program for female founders

Service: Personal & Professional Development Coaching Program

A comprehensive, evidence-based coaching program designed specifically for women founders.

You can combine what works best for you:

Interested?
Contact us for a free consult!

What Makes Us Different?

Founder-to-Founder Credibility

I’ve been where you are. I’ve raised €3.5M, scaled to €1M ARR, and burned out doing it. This isn’t just proven theory, it’s also lived experience.

Bias-Aware from Day One

We give you practical strategies to navigate bias without letting it derail your focus or health. Designed for underestimated founders.

Intersection of Well-being and Performance

We treat you as a whole person—not just a founder. We integrate Health, Career, Family, Personal Growth, Socio-Cultural Life, and Ethics.

What Founders Say about the program

Tracy O'Rourke, Founder & CEO of Vivid Ege — Cartier Women's Initiative Awardee

Tracy O’Rourke

Founder & CEO of Vivid Edge

I’m a mum, a wife, caring for my elderly mother, and running a high-growth business. One big change was forcing myself to work less—which felt bold—but it’s working. I’ve added more joy to my life. Things I knew I should be doing but somehow wasn’t? I’m now doing them. It’s a 10. Do it.

Namita Banka, Founder & CEO of Banka BioLoo — Cartier Women's Initiative Awardee

Namita Banka

Founder & CEO of Banka BioLoo Limited — On Work-Life Balance

As a founder, I wanted to do everything. My personal and professional life were completely mixed. Now I haven’t missed my health sessions, and I’ve even lost weight. This program gives you the power to say no. Ultimately, it’s your health and well-being that come first. Everything else comes second.

Hanna Kallioniemi, Founder & CEO of Dandelier — coaching testimonial

Hanna Kallioniemi

Founder & CEO of Dandelier

Talking with Jenifer helped me realize that if I want to be prepared for the company’s growth, I need more structure – and the best place to start is by managing myself better.
After our first meeting, I started prioritizing differently – focusing more on what actually moves the business forward. I’ve become more conscious of my stress levels and intentionally stopped working evenings. The biggest surprise? I’m sleeping through the night for the first time in a long time. Same company pressures, but a completely different quality of life.
Sumeya M. Hassan, Founder & CEO of Reclaim Active — coaching testimonial, female founder program

Sumeya M. Hassan

Founder & CEO of Reclaim Active — On progress and mindset

Now, I feel more motivated in my work because I can see how the tasks lead me closer to my dreams. Personally, it has made me feel more at ease and higher self-esteem because it is all so clear and I get real progress.

I have broken through the mental barrier of believing I could never be a productive, structured person who plans their time effectively.

Christine Bordin, Founder & Director of Nordic Insite — coaching testimonial

Christine Bordin

Founder & Director of Nordic Insite

For years, I felt like I wasn’t running my business—my business was running me.

For the first time in 10 years, I’ve started tracking my time and categorize tasks as high or low profitability. Through the program, I realized I’m not irreplaceable. I’ve now hired help and am finally planning my week to make space for my role as CEO.

Anne Rahbek, Founder & CEO of GoZeek — holistic founder coaching testimonial

Anne Rahbek

Founder & CEO of GoZeek

The holistic approach is fantastic. Most other programs tend to focus solely on specific areas, such as career development or physical training, but this program considers the broader context of you as a whole person with multiple roles, priorities, agendas and needs.

Berit Viuf, Founder & CEO of Insight Journeys — female founder coaching testimonial

Berit Viuf

Founder & CEO of Insight Journeys

I learnt to evaluate new tasks carefully and can say no without hesitation to those that don’t significantly benefit my business, allowing me to focus on what truly matters and accelerate my business. This shift has alleviated my feelings of overwhelm and reduced procrastination, while also giving me the time to pursue two hobbies!

Namita Banka, Founder & CEO of Banka BioLoo — Cartier Women's Initiative Awardee

Namita Banka

Founder & CEO of Banka BioLoo Limited — On the coaching methodology

This isn’t fluffy coaching that tells you what you already know. It’s fundamental, practical training that holds you accountable like school did—teaching you the basic self-management skills that every high-achieving founder skipped, so you can finally have a healthy life while running your business.

Silje Lindtvedt Fladmoe, Co-Founder & CEO of TestHub — coaching testimonial, productivity for founders

Silje Lindtvedt Fladmoe

Co-Founder & CEO of TestHub

Before the program, I struggled with prioritization—there were so many things happening that I wasn’t focusing on sales as much as I should. This program gave me hands-on tools I could implement the very next day, and it’s made it easier to say no to protect my own time and stay focused on what I actually need to do.

Jenifer’s founder experience is unique—she actually relates to our struggles.

Sumeya M. Hassan, Founder & CEO of Reclaim Active — coaching testimonial, female founder program

Sumeya M. Hassan

Founder & CEO of Reclaim Active — On Jenifer's coaching style

Jenifer is what makes this program stand out. The fact she has experienced the outcome of not having these tools and strategies, shows that she has a deep understanding and commitment to help you in any way that you need. She is there to listen and help you because she cares. That is something i’ve never experienced.

Dragana Vukasinovic, Founder & CEO of Fauna Smart Technologies — coaching testimonial

Dragana Vukasinovic

Founder & CEO of Fauna Smart Technologies

By tracking my daily behaviors and identifying patterns, I was able to understand how my actions throughout the day affect my health. As a result, I started adjusting my habits to reduce or eliminate my blood sugar spikes, which led me to a revitalised daily routine that has greatly enhanced my personal life and professional well-being.

Frequently Asked Questions

For Founders

Our work is not about adding more. It’s about doing less, better. Most founders feel relief very quickly: fewer open loops, more clarity, and time reclaimed from tasks that don’t matter.
Think of it as an investment in time return. Most founders save 5-10 hours per week after implementing our planning system—time you can reinvest in revenue generation.
We primarily work with early-stage founders (pre-funding to Series A). That said, if you’re further along and this resonates with your challenges, don’t hesitate to reach out—we’d love to explore if we’re a fit.
You’ll usually notice small changes in the first weeks: clearer plans, better boundaries, different choices. Deeper transformation in how you work and lead tends to happen over a few months.
No. Whether you’re solo or leading a team, you’re already leading: yourself, your time, your investors, your clients. We work with you at your current stage and prepare you for the next.
No. This is strategic business coaching with practical tools for planning, boundaries, and bias navigation. We focus on action, not just reflection.
Most productivity systems ignore the psychological and systemic barriers that underrepresented founders face. We address the mental conditioning, cultural beliefs, and bias fatigue that stop most systems from working.

“You Don’t Have to Choose Between Success and Well-Being.
You just need the right system.”

“Book Your Free Strategic Session— no pressure, just clarity”

Logo The Found Edge Lab
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.