Discover the strategic planning, bias navigation, and work-life balance tools that help you scale your venture sustainably—and finally feel in control.
Science-Based Coaching Tailored for Female Founders
It’s not your strategy, your mindset, or your work ethic. It’s a system that was never designed with you in mind.
You’re not productive because you’re not smart enough, driven enough, or resilient enough…
YOU’RE NOT PRODUCTIVE BECAUSE:
I’m not a consultant who studied entrepreneurship—I lived it.
Built a company, raised millions, served giants, and burned out.
My exhaustion wasn’t failure. It was the system—and it’s failing you too.
Combining strategic planning, bias navigation including the female tax, and healthy resilience we help you build a sustainable, successful venture without sacrificing your well-being.
You can combine what works best for you:
I’ve been where you are. I’ve raised €3.5M, scaled to €1M ARR, and burned out doing it. This isn’t just proven theory, it’s also lived experience.
We give you practical strategies to navigate bias without letting it derail your focus or health. Designed for underestimated founders.
We treat you as a whole person—not just a founder. We integrate Health, Career, Family, Personal Growth, Socio-Cultural Life, and Ethics.
Founder & CEO of Banka BioLoo Limited
(Cartier Women’s Initiative Awardee 2013 & 2025)
Founder & CEO of Vivid Edge
(Cartier Women’s Initiative Awardee 2013 & 2025)
I’m a mum, a wife, caring for my elderly mother, and running a high-growth business. One big change was forcing myself to work less—which felt bold—but it’s working. I’ve added more joy to my life. Things I knew I should be doing but somehow wasn’t? I’m now doing them. It’s a 10. Do it.
As a founder, I wanted to do everything. My personal and professional life were completely mixed. Now I haven’t missed my health sessions, and I’ve even lost weight. This program gives you the power to say no. Ultimately, it’s your health and well-being that come first. Everything else comes second.
Now, I feel more motivated in my work because I can see how the tasks lead me closer to my dreams. Personally, it has made me feel more at ease and higher self-esteem because it is all so clear and I get real progress.
I have broken through the mental barrier of believing I could never be a productive, structured person who plans their time effectively.
For years, I felt like I wasn’t running my business—my business was running me.
For the first time in 10 years, I’ve started tracking my time and categorize tasks as high or low profitability. Through the program, I realized I’m not irreplaceable. I’ve now hired help and am finally planning my week to make space for my role as CEO.
The holistic approach is fantastic. Most other programs tend to focus solely on specific areas, such as career development or physical training, but this program considers the broader context of you as a whole person with multiple roles, priorities, agendas and needs.
I learnt to evaluate new tasks carefully and can say no without hesitation to those that don’t significantly benefit my business, allowing me to focus on what truly matters and accelerate my business. This shift has alleviated my feelings of overwhelm and reduced procrastination, while also giving me the time to pursue two hobbies!
This isn’t fluffy coaching that tells you what you already know. It’s fundamental, practical training that holds you accountable like school did—teaching you the basic self-management skills that every high-achieving founder skipped, so you can finally have a healthy life while running your business.
Before the program, I struggled with prioritization—there were so many things happening that I wasn’t focusing on sales as much as I should. This program gave me hands-on tools I could implement the very next day, and it’s made it easier to say no to protect my own time and stay focused on what I actually need to do.
Jenifer’s founder experience is unique—she actually relates to our struggles.
Jenifer is what makes this program stand out. The fact she has experienced the outcome of not having these tools and strategies, shows that she has a deep understanding and commitment to help you in any way that you need. She is there to listen and help you because she cares. That is something i’ve never experienced.
By tracking my daily behaviors and identifying patterns, I was able to understand how my actions throughout the day affect my health. As a result, I started adjusting my habits to reduce or eliminate my blood sugar spikes, which led me to a revitalised daily routine that has greatly enhanced my personal life and professional well-being.